Ellie Gentes
UX/Ul, Branding, & Graphic Designer
Ellie is a website and branding designer with a deep love for the arts and visual storytelling. She is passionate about turning ideas into thoughtful, engaging designs, working closely with clients to bring their vision to life. Her approach combines creativity with intention, resulting in fresh, purposeful work that feels both unique and meaningful.
With a growing passion for web design, Ellie has developed a strong appreciation for the balance between aesthetics and functionality. She is especially interested in how design can guide user experience and create lasting impressions. As she continues to refine her skills, she remains focused on creating work that is visually compelling, accessible, and effective in communicating each client’s story.
Sweden 2038 Winter Olympics Branding
For this project, I created a branding concept for a hypothetical 2038 Winter Olympics in Stockholm, drawing inspiration from Swedish culture and traditional art. The goal was to balance the global presence of the Olympics with a strong sense of place by incorporating recognizable cultural elements into a clean, modern design system that reflects heritage, celebration, and national pride.
For the final concept, I focused on the Dala horse as the central visual. Its symbolism of strength and good fortune aligned well with the Olympic spirit, while its bold shape and decorative patterns created a distinctive mark. I used a color palette inspired by traditional Dala horses—rich reds with accents of yellow and blue—and paired it with simple typography to keep the design balanced and ensure the illustration remained the focal point.