JA JOHNSON
Industrial Design | Visual Branding
Ja is a designer who strategically creates physical and visual solutions for brands that want more. He approaches everything he does with a ‘test-the-boundaries’ mentality to ensure he's providing the best work possible.
He’s passionate about strategy, concept development, data analytics, and creating meaningful visual identities.
He's a lifelong learner who strives for understanding and appreciation. But most of all, he’s a southernman at heart who loves his family, enjoys fishing, and always aims to think bigger.
NORTHERN FLY FISHING CO.
Featured Project >> Branding, Visual Identity, Product Line Development
This is “Northern Fly Fishing Co. ” The challenges at hand with this project was “An old classic fly fishing company needs a fresh rebranding to connect with the current target audience.” My solution was to base the new visual identity within the sport that attracts all instead of a style that attracts targeted demographics. I work as a solo graphic designer to create not only the visual identity but also an updated product line.