Mariana Graciano Duque
UX/Ul, Branding, & Graphic Designer
Mariana is a graphic designer who specializes in branding. Her work is guided by the core belief that the strongest brands don’t just look good, they feel human. They are rooted in genuine stories, lived experiences, and a commitment to create meaningful change.
She designs with care, empathy and a sharp attention to detail, building identities that don’t just resonate, but advocate for their audience. Mariana believes better worlds and communities are built when people are seen, heard, respected, and included from the very beginning of an idea, and her work reflects that. Across all her projects, she creates bold, thoughtful designs that leave a lasting mark and spark a real connection.
Harbin 2034 Winter Olympics Branding
Every four years, a selected country becomes host to over eleven thousand competitors as they participate in 109 events over two weeks. During this time, the host nation becomes a living showcase of its culture, innovation, and natural beauty.
The goal of this project is to capture Harbin’s spirit through design. Create a full branding proposal that reflects their culture, geography and historical identity while thoughtfully translating the iconic visual language, core values and traditions of the Winter Olympics.